The right time for the tide?

#### Tidal may not win the battle to become the next business model for music. But it is a welcome opponent.

Hip-hop superstar and businessman Jay Z is relaunching Tidal, the music streaming service he recently purchased. He calls this the future of online music, because the service will stream tunes in high fidelity – and because, when he does told the New York Timesservice will be dominated by musicians.

Two cheers: Who would disagree with the artists’ quality and better treatment. But if Jay Z is correctly quoted by the paper, let’s hope he has some of the employees who understand some of the economic realities better.

As Internet speeds get faster, albeit too slow in the US with broadband, a delay, a high degree of fidelity that means increasing. Although my old ears barely differentiate between MP3 and real high-fidelity music, others may find this appealing. (Of course, you can count on all the major music streaming services that will join the trend.)

Furthermore, given the music industry’s long record of ripping off artists, the idea of ​​a music update on trial of old United Artists – a studio created nearly a century ago by Hollywood artists – also has a lot of appeal. Of course, United Artists just end up becoming another entertainment company, but good intentions mean something. With modern media creation and distribution tools, more and more independent musicians are growing. That’s a positive trend by any standards.

Anyone who has followed Jay Z’s career can realize that he is an extremely intelligent and talented man. His net worth, estimated to be in the hundreds of millions of dollars, tells you that he and / or his business team has a great understanding of dealing with the famously thin entertainment industry. manh, as well as the supporting businesses he has been in.

This makes what he told the Times completely weird. Here is a direct quote:

Jay Z, whose real name is Shawn Carter, said: “The challenge is to make people respect music again, recognizing its value. “Water is free. Music is $ 6 but no one wants to pay for music. You should drink free water from the tap – that’s a great thing. And if you want to hear the best song, please support the artist ”.

The first and last sentence of that quote is absolutely correct. The rest of it? Ridiculous. (It’s disappointing that the journalist just writes it down and quotes it, just like an ingenious scribe).

Is water free? On which planet? It’s definitely not mine. We pay a sizable fee every two months to our town, which pays a lot for the regional water supply system, for “tap-free water”.

Free is becoming expensive. The epic drought in California has resulted in some drastic conservation measures, and the ration distribution is likely to be close. We’ll pay more, more, one way or another in no time.

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