The agenda changed after Steve returned to Apple a few years later. Now is the time to obscure problems instead of writing them down verbally. The main strategy is to simply ignore the unpleasant details, or move them into a single chapter near the end, called “Blind Spot, Grudges and Sharp Elbows”, so that they don’t have to obscure the account main space.
In my opinion, their central point is simple and cliché. A reckless emerging person can be a visionary leader – in fact, they’re often the best. Of course Steve has grown up and acquired wisdom and wisdom as he grew up – most people do. The “visionary leader”, which he intentionally became, is a fitting description of his role in the Mac team in 1981. Ed Catmull suggests that Steve learned to value chimps. prodigy by observing the incredible team at Pixar, but in fact his entire career has been built on deep collaboration, starting with Steve Wozniak and Apple II and then with The original Mac team, where he was engaged in intense collaboration with over a dozen passionate colleagues.
Other factors underpinning Steve’s remarkable career success are hardly considered. I wish the authors had spent more time looking at the impact Steve’s illness had on his work or discovering how Steve’s forte in making sophisticated design becomes valuable. more in the 21st century when individuals replace companies at the heart of the technology industry.
Even so, Become Steve Jobs is worth reading, because it’s packed with interesting stories that have never been told before, including Brent’s personal encounters with Steve and his family and thoughtful observations from the communities. key contributors such as Jony Ive, John Lasseter, Regis McKenna, Eddie Cue and others; John Lasseter’s story of his last visit with Steve made me almost cry. It’s not nearly as comprehensive as Isaacson’s book, but it doesn’t have to be.
Apple CEO Tim Cook, who makes a dramatic appearance in the book’s final chapter, recounts how he gave Steve some of his ailing liver in early 2009. He explained the rejection immediately. That is, Steve’s rage is proof that Steve is not selfish, but most likely, he doesn’t want to endanger his successor.
But then Tim went on to disparage Walter Isaacson’s book without reason, stating, “I think Isaacson’s book made Steve extremely upset. It’s just a summary of a bunch of pre-written things and focuses on the small parts of his personality. “
It is a rather odd observation, because Walter’s book contains a great deal of intimate, never-before-revealed details about Steve’s life. But instead of defying Tim’s clearly false claim, the authors exacerbated it, mentioning that Tim “echoes the feelings of many of Steve’s best friends.” Jony Ive, in a recent one New Yorkers profile, participating in the chorus, said that his interest in Isaacson’s book “couldn’t be less”.
What’s going on here? This sentiment is obviously extremely favorable for Brent and Rick, as it provides one raison d’etre for their book, but that doesn’t explain why Apple tried to promote it, especially given the bitter treatment of Apple and the original NeXT. My respect for Tim Cook and Jony Ive couldn’t go any further, so I think they are somehow trying to do what they think is best for the legacy of Steve and his family.
Steve Jobs got the biography he wanted and deserved: a bestseller, well-written, unbiased, a comprehensive account of his life and work by the biographer about Einstein and Franklin. He values simplicity so much, Steve is a complicated, contradictory person, so there’s plenty of room for so many different things in his life and legacy. Despite its flaws, Become Steve Jobs is another valuable, but by no means definitive, out-of-the-way.
Cover photo by Tom Munnecke / Getty